Of the many reasons why everybody loves infographics, there are three that stand out the most: they are attractive; they make information digestible; and they cater to the netizens’ short-term attention spans.
While content is still king, these days, it’s all about bite-size information. Nobody stays for more than a minute on any page on the Internet anymore. Audiences prefer looking at visual content that allow them to learn more by reading less.
The Internet continues to become denser and denser with infographics, what with at least an additional 1% of them being produced every day. Even with this volume, it is not impossible to get your infographic the attention it deserves.
- Use Evergreen Strategies
Evergreen content revolves around topics that maintain freshness and significance, regardless of who’s reading it and when. Some key tips include avoiding trends that may turn obsolete, and thinking ahead of ways to repurpose content.
- Optimize for Search Engines
Use relevant keywords and phrases, making sure of course that they are used naturally in your content, page titles, header elements, URLs, etc.
- Share at Full Throttle
Use as many social media platforms (and as heavily) as possible. Facebook and Twitter are already given, but don’t overlook other platforms such as Instagram, Flickr, and Pinterest.
- Make It Shareable
Aside from a good call to action, adding social sharing buttons will help get the social media snowball rolling. Not many netizens will go through the trouble of copying and typing an entire piece of information. One good strategy is to splice up some points in your infographic, and then add tweetables or Facebook share buttons to your landing page. Also include these sharing buttons at the bottom of the infographic, in case anyone wants to share the whole thing.
- Submit to Infographic Directories
Though not a guarantee for shooting your infographic to top search engine rankings, this adds marketing juice to your infographic and helps it be found by more people.
- Pitch Bloggers
Have your infographic promoted by influential bloggers, particularly those who blog about your topic. It doesn’t do to simply message them and request to have your infographic published to their followers. “Cultivate relationship with them and offer to promote their blogs in return.” says Bulldog Infographic Design Agency
- Measure and Analyze
Even after it has been shared well around the web, you still have more to do if you are to gain full ROI from your infographic. Incorporate web analytics strategies to your infographics marketing, employing the necessary professional help or online tools available.
With the right marketing strategies and tools, the next time you talk about your infographic, you will be using the word “viral” in the same sentence.